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HomeArticlesOakley® Sunglasses. Brand history and collection overview for the 2021 season

Today, the Oakley® brand is synonymous with the highest quality, advanced technology and reliability in the world of optics. Its products have earned the respect of both professional athletes and military personnel, as well as ordinary sports and outdoor enthusiasts. For several decades of work, the company has managed to declare itself as an undoubted leader in its field. In this article, we will talk about what is so special about Oakley® technology and materials, we will tell you about the history of the brand and the most interesting, in our opinion, models for the summer season 2021.

Remarkably, perhaps the most famous brand in the world of optics began not with glasses and masks, as you might think, but with motorcycle handles. But first things first.

The beginning of the company was laid, as usual, with many American, we would call them now, "startups in the garage." And, if the founders of Apple and Hewlett-Packard collected electronics in their garages, then in the case of Oakley® everything was more logical.

American Jim Jannard loved motorcycles and freedom more than anything else.

Dropped out of the Faculty of Pharmacy at the University of Southern California, he worked as a salaried employee selling motorcycle parts and tried to improve them along the way. Having an engineering and entrepreneurial mindset, Jim, having failed to achieve recognition of his inventive ideas from the employer, in 1975 creates his own company with a capital of $ 300 and a central (and so far the only) office in his own garage. By the way, in 2007 he will sell it to the Italian concern Luxottica for $ 2.1 billion, and with the proceeds he will buy a couple of islands in the Pacific archipelago of Fiji and one - Spyden Island - in the northwestern United States.

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